Casino.org Survey Reveals Americans Increasingly Treat Prediction Markets as Investments
Summary
Casino.org's 2026 Prediction Market Report reveals a massive surge in prediction market trading, which has grown 12,900% since 2024, reaching a weekly volume of $6.5 billion in April 2026. The report highlights a significant crossover between prediction market participants and traditional investors, with 28% of 11,000 Americans surveyed considering prediction markets a legitimate form of investment. While sports contracts dominate the market at 57%, finance and crypto have emerged as the second-largest category. Despite this growth, trust remains a major obstacle, with only 7.3% of respondents completely trusting prediction markets in terms of fairness. However, the industry is gaining legitimacy through partnerships with major news outlets like CNBC and Yahoo Finance, and is being driven by Gen Z and Millennials, who account for the majority of users surveyed. Alexander Korsager, Chief Gaming Officer at Casino.org, notes that as prediction markets evolve into speculative investment products, regulators are paying closer attention to issues like insider information and oversight.
(Source:Markets Insider)