Inside Gaming: Major Strip casino operator launches invite-only rewards program
MGM Resorts International launched 'The Fountain Club,' an exclusive rewards program for high-spending non-gaming guests, offering luxury perks and personalized services.Summary
MGM Resorts International has introduced 'The Fountain Club by MGM,' an invite-only rewards program targeting high-value guests who don't primarily gamble. This program offers perks like personalized concierge service, exclusive event invitations, priority reservations, luxury suite access, airport transfers, and VIP check-in. The launch reflects a broader trend in Las Vegas of catering to a growing demographic interested in non-gaming experiences, spurred by events like the Super Bowl and Formula One Grand Prix. Joey Wattoo, MGM’s chief marketing officer, emphasized the program’s commitment to recognizing and rewarding these valuable guests.
In other gaming news, UNLV is hosting the International Conference on Gambling & Risk Taking in May, inviting abstracts on various gambling-related topics. The conference, a long-standing academic gathering, aims to explore the multifaceted aspects of gambling and risk-taking.
Finally, Maine has legalized online casinos through a tribal-exclusive bill, granting the state’s four Wabanaki tribes exclusive rights to operate them. While the governor allowed the bill to pass, concerns remain about the public health impact and potential revenue loss from excluding commercial casinos, with potential for a 'people’s veto' effort.
(Source：Las-vegas Review Journal)