FIFA Deepens Ties with Gambling Industry in a Multi-Year Deal
FIFA has signed a four-year deal with the gambling industry, allowing betting operators access to data and livestreaming rights.Summary
FIFA has entered a substantial four-year agreement with the gambling industry, granting betting operators rights to livestream matches, utilize official data, and secure exclusive betting rights for numerous competitions through 2029. This deal, facilitated by FIFA’s subsidiary Opta, provides official statistics and live scores to gambling clients, with the upcoming men's World Cup being a key focus. Despite FIFA’s code of ethics prohibiting involvement in betting, this partnership raises concerns about potential conflicts of interest and the integrity of the sport. The agreement signifies a significant escalation in FIFA’s commercial relationship with gambling, extending beyond previous regional sponsorships and potentially increasing engagement and betting activity.
(Source：Headtopics)