Black Country-based online gaming and casino operator becomes headline sponsor of Ultimate Pool in landmark partnership
36Vegas is the new headline sponsor of Ultimate Pool, aiming to boost the sport's growth and reach a wider audience.Summary
36Vegas, a new online sportsbook and casino operator, has entered a long-term headline sponsorship agreement with Ultimate Pool, the UK's professional 8-ball pool body. This partnership will see 36Vegas as the principal sponsor across Ultimate Pool's TV broadcasts on TNT Sports, digital platforms, and live events throughout 2025/26. Both organizations, being British brands, aim to elevate the sport, from grassroots to elite levels, with Ultimate Pool boasting over two million social media followers and a televised tour with approximately £840,000 in annual prize money. Leaders from both 36Gaming and Ultimate Pool Group expressed excitement about the collaboration, highlighting its potential to grow participation and showcase English pool on a global stage.
(Source：Express & Star)