The campaigners are launching a new attack on gambling - and this one is a direct threat to ITV's racing coverage
Campaigners are pushing for stricter gambling advertising regulations, posing a significant threat to ITV's racing coverage and funding for British racing.Summary
A new campaign to curb gambling advertising, led by the Coalition To End Gambling Ads (CEGA), is gaining momentum and presents a serious challenge to British racing. The campaign aims to significantly restrict gambling promotion, including sponsorships, which currently provide vital funding for prize money and ITV's racing coverage. ITV's continued broadcasting of racing is heavily reliant on bookmaker sponsorship and advertising revenue; a ban could lead to a substantial reduction in mainstream television coverage for the sport. While the government previously offered support to racing, the potential for increased regulation looms, and it remains uncertain whether those who previously advocated for racing's special treatment will continue to do so. The article highlights the precarious position of racing, dependent as it is on gambling revenue, and questions whether some of its allies may ultimately prove to be detrimental to its future.
(Source：Racing Post)