Louis Vuitton sues Maryland Live! Casino, alleges luxury bag giveaway copied iconic brand
Louis Vuitton has sued Maryland Live! Casino for allegedly copying its monogram design in a promotional giveaway.Summary
Louis Vuitton has filed a lawsuit against Maryland Live! Casino and its parent companies, The Cordish Companies, alleging that the casino's promotional giveaways illegally copied the brand's famous monogram design and misled customers into believing the companies were affiliated. The lawsuit, filed in June 2026 in U.S. District Court for the District of Maryland, accuses the defendants of trademark counterfeiting, infringement, false association, dilution, and unfair competition. The complaint details a monthlong promotion in April 2026 called "The Art of Luxury" that offered handbags and other items featuring a pattern closely resembling Louis Vuitton's iconic monogram, replacing the "LV" logo with "Live!". Louis Vuitton claims the company sent a cease-and-desist letter in April 2026, but Live! Casino launched a second promotion called "Endless Elegance" weeks later that offered authentic Louis Vuitton merchandise, reinforcing the mistaken impression of an affiliation. The fashion house is seeking an injunction, destruction of the promotional products, corrective advertising, and monetary damages, including up to $2 million per counterfeit mark per type of goods.
(Source：WJLA)