DraftKings Alberta entry signals Canada gambling market legal shift ahead

Readwrite
DraftKings plans to launch its sportsbook and casino in Alberta, Canada, signaling a potential shift towards a more open gambling market.

Summary

DraftKings announced its intention to launch online sports betting and casino products in Alberta, pending regulatory approval, making it the second Canadian province after Ontario to embrace a private online market. This move coincides with ongoing legal challenges in Canada regarding the legality of Ontario’s competitive gambling model, with several provincial lottery corporations contesting the inclusion of private operators. Alberta’s decision to intervene in the Supreme Court of Canada case suggests a commitment to a competitive provincial market, potentially encouraging investment and growth. DraftKings executives expressed optimism about the Alberta market, particularly with the anticipated launch aligning with the North American World Cup, expecting significant engagement from sports fans. The company views Alberta as a market poised for immediate activity, representing its 34th jurisdiction in North America for online sports betting.

(Source:Readwrite)

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