Revised Partnerships Policy Halts Paid Gambling Promotion on X
X (formerly Twitter) has updated its policies to prohibit organic promotion of gambling products and services.Summary
X, previously known as Twitter, has implemented a significant change to its Paid Partnerships policy, effectively banning gambling companies from utilizing organic collaborations for promotion. This new rule prevents gambling operators from leveraging brand ambassadors, affiliates, or incentives to market their products on the platform. Companies must now rely on formal advertising routes that adhere to X’s standards or cease promotion altogether, facing content removal for violations. This policy change extends to gambling-like products such as sports betting and sweepstakes. The update follows a University of Sheffield study questioning the adequacy of current gambling advertising regulations, particularly in light of the upcoming World Cup, and a BGC report noting a decline in UK gambling marketing due to existing regulations.
(Source：Gamblingnews)