UK regulator launches AI-assisted review of gambling advertising
Digital Watch Observatory
The UK Gambling Commission is using AI to review gambling ads to protect children.Summary
The UK Gambling Commission has launched a new compliance initiative following an enforcement notice from the Committee of Advertising Practice (CAP). Starting June 11, CAP will use its AI-powered Active Ad Monitoring System to monitor gambling advertisements on social media platforms. The review aims to ensure ads do not appeal to people under 18. Businesses found in breach may be required to amend or remove ads immediately, with potential sanctions including referrals to hosting platforms or the Gambling Commission. This initiative reflects a proactive enforcement strategy using automated tools to protect vulnerable audiences.
(Source：Digital Watch Observatory)