Unlicensed Operators Set to Overtake UK Regulated Gambling Ad Spend by 2028
Research indicates unlicensed gambling operators will surpass regulated firms in UK advertising spending by 2028, raising concerns about consumer protection.Summary
New research from the World Advertising Research Center forecasts that unlicensed gambling operators in the UK will exceed the advertising spending of their regulated counterparts by 2028, reaching over £1 billion. This shift is occurring as regulated operators are projected to reduce their advertising budgets. The Betting and Gaming Council warns this trend represents a “tipping point” and urges the government to clamp down on the illegal black market, arguing that further restrictions on licensed operators will only exacerbate the problem. The increase in unlicensed operator spending coincides with rising taxes on regulated operators and ongoing debates over affordability checks, which could drive customers towards unregulated platforms. The UK Gambling Commission is also undergoing a leadership transition during this period, and the government has allocated additional funding to combat the growing black market.
(Source：Bitcoin News)