This $30bn investment is a form of gambling. But young buyers love it
The Pokémon card market, now valued at $30 billion, has surged in popularity due to nostalgia, scarcity, and a gambling-like appeal, attracting investors of all ages.Summary
The Pokémon card market has experienced a remarkable resurgence, growing to a nearly $30 billion industry since 2004 – a 3800% increase. This revival is fueled by nostalgia among Millennials and Gen Z, sparked by the release of Pokémon Go and amplified by social media influencers like Logan Paul. The appeal lies in the scarcity of rare cards, the excitement of unboxing, and the potential for significant financial returns, essentially making it a form of gambling. While most cards don't reach exorbitant values, iconic and well-preserved cards, like the “Pikachu Illustrator” card, can sell for millions. Younger generations are actively participating, even scalping cards for profit, and the market has proven resilient even during economic downturns, offering a potential hedge against inflation for some investors. Despite the risks, the emotional connection to the franchise and the 'gotta catch 'em all' mentality continue to drive demand.
(Source：The Sydney Morning Herald)