English Premier League front of shirt gambling ban for 2026/27 and beyond
The English Premier League will ban front-of-shirt gambling sponsorships starting in the 2026/27 season, though gambling companies will still be visible in other stadium areas.Summary
The English Premier League announced a voluntary agreement in April 2023 to remove gambling advertising from the front of player shirts, effective from the 2026/27 season. This decision followed consultations with the UK government regarding gambling legislation. While logos will be removed from the front, gambling companies will maintain a presence on sleeves, back of shirts, training kits, and stadium advertising. The move is expected to impact club revenues, with some estimating a 20% reduction in commercial income for certain teams, as current deals with gambling sponsors exceed £140 million annually. The Premier League and other football leagues have also agreed on a code of conduct regarding gambling sponsorships, and concerns remain about sponsorships from unlicensed betting websites. Clubs are exploring alternative sponsorships in sectors like telecommunications, airlines, and cryptocurrency, with the latter potentially becoming a significant revenue source.
(Source：Readwrite)