Summerlin casino launches rebrand
Summary
The resort in Summerlin, Las Vegas, is unifying its branding as “The Resort at Summerlin” on January 1st, after previously being known by multiple names including JW Marriott Las Vegas Resort & Spa and Rampart Casino. This rebrand coincides with the completion of a $75 million remodeling project that includes upgrades to the 549 rooms, a new high-limit room, and new restaurants. While the resort will retain its partnership with JW Marriott and the Rampart Rewards loyalty program, it will also be partnering with Caesars Entertainment to operate the race and sportsbook after the next Super Bowl, featuring a new video wall and betting kiosks. The property originally opened in 1999 as The Resort at Summerlin, but became known by other names over time, leading to the decision to consolidate its identity.
(Source:Las-vegas Review Journal)