A 125 Million-Member Hotel Program Just Added Casino Resorts
Hard Rock International partnered with Accor to add select casino resorts to the 125 million-member All Accor loyalty and booking platform.Summary
Hard Rock International announced a strategic partnership with Accor on November 9, 2026, allowing hotels under four Hard Rock brands—Hard Rock Hotels, Reverb by Hard Rock, Hard Rock Hotels & Casinos, and Hard Rock Hotel & Residences—to optionally join the All Accor booking and loyalty platform, which has over 125 million members. Participating properties will gain access to Accor's distribution network and customer base while Hard Rock maintains its own channels. The deal includes planned reciprocal loyalty benefits between All Accor and Unity by Hard Rock, such as point conversion and status matching, though details like conversion rates and timelines are not yet published. Hard Rock Hotel New York is already bookable through Accor and serves as a pilot for the partnership. Additionally, Accor's lifestyle group Ennismore will support Hard Rock's international expansion across Europe, the Middle East, Asia, and the Pacific, potentially increasing the brand's presence in new markets for American travelers.
(Source：Newsbreak)