AGA Survey Shows 82 Percent of Americans Back Gambling Regulation for Prediction Markets
Summary
New polling from the American Gaming Association (AGA) reveals that 82% of US adults believe prediction markets should be regulated as gambling products rather than financial investments. The survey of 2,268 adults shows bipartisan agreement: 84% of Democrats, 82% of Republicans, and 90% of independents support regulation. This is a shift from a March poll where 61% viewed event contracts as closer to gambling and 59% backed gambling-style regulation. Three in four adults see trading sports events on prediction markets as fundamentally the same as sportsbook betting. AGA President and CEO Bill Miller said Americans are "overwhelmingly united against deceptive marketing of sports gambling as investing." The AGA argues these platforms offer illegal sports betting outside state and tribal frameworks and pay no state taxes, estimating states have lost over $1.66 billion in tax revenue since late 2025. Platforms claim peer-to-peer trading, but the other side often involves institutional firms like Susquehanna International Group, which generated $22.1 billion in revenue in 2025. The consistent public signal highlights competitive distortion from uneven oversight, giving regulators and licensed operators fresh data to push for clearer boundaries.
(Source:Sccg Management)