Gambling out - who is in? The changing face of Premier League shirts
BBC News
Premier League clubs are shifting from gambling sponsors to tech and other sectors, reshaping shirt branding and revenue streams.Summary
Premier League clubs are increasingly abandoning gambling sponsors in favor of technology, finance, insurance and other sectors, reflecting a shift in commercial strategy and revenue models. The ban on gambling logos, coupled with clubs' desire for longer‑term, higher‑value deals, has led many teams to seek tech and AI partners. While the top six clubs still command multi‑million‑pound contracts, smaller clubs are exploring diverse sponsorships, including insurance, tourism and recruitment, to diversify income and reduce reliance on betting firms.
(Source：BBC News)