Chelsea, Sunderland and Nottingham Forest caught out as Premier League gambling ban bites
Chelsea, Sunderland, and Nottingham Forest face starting the season without shirt sponsors due to the Premier League gambling ban.Summary
Following the Premier League's decision to ban gambling companies from front-of-shirt sponsorships, several clubs are struggling to find replacements. While most teams have secured new sponsors, Chelsea, Sunderland, and Nottingham Forest are set to start the season without front-of-shirt sponsors just weeks before kickoff.
Experts suggest the clubs are facing the most competitive and difficult sponsorship environment in history. The sudden removal of gambling companies—which previously paid significantly higher rates than non-gambling brands—has shrunk the available pool of sponsors. While some clubs like Aston Villa and Everton have secured new deals, others have chosen to hold out for better valuations, potentially risking their ability to secure any sponsor before the season begins.
Chelsea's situation is particularly notable as they have lacked a permanent shirt sponsor since 2023. The ban, driven by ethical concerns and government pressure regarding the impact of gambling ads on vulnerable people, marks a significant shift in the league's commercial landscape.
(Source：The Mirror)