Soft-touch gambling reforms will keep money flowing to media giants, sports
Despite new gambling ad restrictions, media giants are securing massive broadcast deals, suggesting the reforms won't significantly impact their revenue.Summary
The government's proposed restrictions on sports betting advertisements appear to have little effect on the economics of media companies like Foxtel and Nine Entertainment. These companies are reportedly set to sign a combined deal worth over $5.3 billion to broadcast the NRL, despite the new regulations. The proposed changes include limiting gambling ads to three per hour on television and banning them during live sport, but media and gaming companies have lobbied to retain the status quo. The deal suggests that the new restrictions do not alter the economics sufficiently to be a dealbreaker. Experts suspect the Prime Minister will need to give a little ground to keep the peace, but this will not alter the upcoming sports broadcasting deal.
(Source：The Sydney Morning Herald)