Terrible’s and Primm Family Join Forces to Preserve Primm Casino Operations
Terrible’s and the Primm family have partnered to operate Primm Valley Casino Resort, saving over 300 jobs and preventing a scheduled July 4 closure.Summary
Las Vegas-based Terrible’s has struck an agreement with the Primm family to operate Primm Valley Casino Resort and other properties, preventing closures originally scheduled for July 4. The deal safeguards over 300 jobs and maintains essential services for the border town along Interstate 15, situated between Nevada and California. Terrible’s, the prior operator of Primm and a longtime Nevada gaming brand, owns a slot route servicing taverns, convenience stores, and fuel stations across multiple states. The Primm family, which has owned extensive land and businesses in the area since the 1950s, expressed optimism about the renewed partnership. Regulatory Approvals and Future Plans Terrible’s must obtain licensing from Nevada gaming authorities before taking over operations. A special Nevada Gaming Control Board meeting and a Nevada Gaming Commission hearing are scheduled for June 25 to review the application. The partnership also includes continuity for existing amenities, such as the Flying J travel center operated by Pilot Co., which will continue under its current management. Looking Ahead: Modernizing and Enhancing Primm Plans for the properties under Terrible’s management include potential renovations, infrastructure upgrades, improved traveler amenities, enhanced food and beverage options, and investments to modernize the overall visitor experience. Terrible’s described its goals as reenergizing Primm as a premier destination for travelers, tourists, and residents, ensuring a strong Nevada experience while maintaining the town’s historical identity. Affinity Interactive, which managed the properties prior to Terrible’s takeover, confirmed its support for an orderly transition, emphasizing collaboration with the Primm family and regulators to ensure continuity for the community and employees.
(Source：World Casino News)