Casino changes its name
French retailer Casino is rebranding its corporate identity to "Plesio" while keeping all seven subsidiary brand names intact.Summary
French food retailer Casino has announced it is changing its corporate name to "Plesio," a name derived from the Greek word for "proximity." The new identity is designed to emphasize the group's focus on convenience retail while retaining the names and identities of its seven brands: Monoprix, Casino, Spar, Vival, Cdiscount, Franprix, and Naturalia. According to the company, the name "Plesio" was chosen to unite the seven brands around a shared project and to clearly distinguish the corporate group from the Casino retail brand, which will continue its history through its stores and local presence. The group plans to use the new identity to accelerate store renovations, develop takeout food and services, and strengthen its role as a franchisor. The rebranding will be gradually rolled out across internal and external communications, with the formal name change subject to shareholder approval at the next annual general meeting, expected in 2027.
(Source：Marketscreenerc)