South Point Hotel, Casino & Spa Announces Multi-Year Partnership With Tequila 500 Novillos
South Point Hotel, Casino & Spa announced a five-year partnership with Tequila 500 Novillos, rebranding its tequila bar and expanding the brand's arena presence.Summary
South Point Hotel, Casino & Spa announced a new multi-year partnership with premium tequila brand Tequila 500 Novillos, establishing the brand as an official arena partner of South Point for an initial five years. Under the agreement, Miguel's Tequila Bar will be rebranded as the 500 Novillos Tequila Premium Bar, giving the brand a permanent home on the property. Ryan Growney, general manager of South Point, emphasized the natural fit between the two brands given their shared connection to the Western lifestyle. Miguel Guerrero Elias, owner of Las Tunas Cattle Co. and Tequila 500 Novillos, expressed excitement about bringing the brand to the arena and bar, highlighting South Point's deep ties to Western traditions. The tequila brand draws inspiration from Las Tunas Cattle Co.'s ranching heritage and is produced from 100% pure agave with a smooth, clean profile. South Point's 240,000-square-foot equestrian facility, featuring three climate-controlled arenas and over 1,200 stalls, will serve as a key venue for shared brand experiences, combining Las Vegas entertainment energy with Western lifestyle traditions.
(Source：Nevada Business Magazine)