Chumba Casino Expands Relationship with 23XI Racing
Chumba Casino is increasing its involvement with 23XI Racing in the 2026 NASCAR Cup Series, following a successful 2025 season.Summary
Chumba Casino is expanding its partnership with 23XI Racing for the 2026 NASCAR Cup Series season, building on a successful initial collaboration that included a victory at the Brickyard 400. As North America’s leading Social Plus games company, Chumba will have an increased presence with Tyler Reddick and the No. 45 Toyota Camry XSE, appearing at the pre-season exhibition at Bowman-Gray Stadium and the DAYTONA 500. Bubba Wallace will also continue to represent Chumba Casino, particularly at the Indianapolis Motor Speedway. Steve Lauletta, 23XI team president, expressed excitement about the expanded partnership and the positive reception from both Chumba Casino and NASCAR fans. Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company, highlighted the momentum from the 2025 season and the opportunity to connect with fans through on-track moments, fan experiences, and giveaways.
(Source：Sports Illustrated)